Ad covers many key markets throughout
California. We own more than 18,000 benches in California
markets. Our markets are bigger and more economically powerful
that any other markets. From Sunny San Diego to L.A., Oakland
to Sacramento – our markets are bustling with customers.
Dependence on the automobile and a favorable
climate provide residents with year-round outdoor recreational
opportunities and greatly increases consumer exposure to outdoor
advertising. Since 1970, the number of cars on the road has
Part of our strategy is in knowing
FA C T 1
California is the 3rd largest economic region on EARTH. 34,000,000++
FA C T 2
A number of the communities in California are not well served
with outdoor bulletins and posters. Many predominantly residential
areas have no posters and bulletins while
our transit benches are abundant.
FA C T 3
9,000 New plastic benches in SoCal by 2002.
The development of the new, modern, functional transit
bench has gained wide community acceptance.
FA C T 4
The benches and advertising message can be precisely
clustered to pinpoint specific lifestyles, ethnicity's and
product distribution patterns.